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The Name Test
Tuesday, 20 June 2000 -
Doing the Numbers ? 3 comments
1. Fit with goals and vision
Does the name fit the goals and vision of the CPM team for the Mod?
What are our goals and vision? We're making a mod which is designed to make Q3A more exciting and challenging for expert players, and we would like it to be used as a "platform" for serious competition.
Name
|
Does the name fit our goals and vision?
|
Score (higher is better)
|
Challenge World Quake
|
"World Quake" has no particular fit.
|
5
|
Challenge World Arena
|
"World Arena" has no particular fit.
|
6
|
Challenge World Project
|
"World Project" has no particular fit.
|
5
|
Challenge Mode
|
"Challenge Mode" has no particular fit.
|
5
|
Challenge Players Mode
|
"Players Mode" implies it is for "Players". Unclear.
|
4
|
Challenge Arena
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"Arena" has some fit with tournament play.
|
6
|
Challenge Tourney
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"Tourney" has a strong fit with tournament play.
|
8
|
Challenge Q3 Sports
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"Q3 Sports" has a strong fit with competitive gaming.
|
8
|
Challenge Quake 3 World
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"Quake 3 World" has no particular fit.
|
5
|
Challenge Pro Mode
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"Pro Mode" has a strong fit with competitive gaming. "Pro" indicates it's for experts.
|
9
|
|
|
|
2. Ease of usage.
What are people likely to call it (or shorten it to)? How easy is it to say the name? A good indicator is how many syllables the word has. The more syllables, the harder it is to say the name.
Name
|
What are gamers likely to say, and how many syllables?
|
Score (higher is better)
|
Challenge World Quake
|
Most likely "World Quake" - two syllables.
|
9
|
Challenge World Arena
|
Most likely "World Arena" - four syllables.
|
5
|
Challenge World Project
|
Most likely "World Project" - three syllables.
|
7
|
Challenge Mode
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Most likely "Challenge Mode" - three syllables.
|
7
|
Challenge Players Mode
|
Most likely "Players Mode" - three syllables.
|
7
|
Challenge Arena
|
Most likely "Challenge Arena" - five syllables.
|
3
|
Challenge Tourney
|
Most likely "Challenge Tourney" - four syllables.
|
5
|
Challenge Q3 Sports
|
Most likely "Q3 Sports" - three syllables.
|
7
|
Challenge Quake 3 World
|
Most likely "Quake 3 World" - three syllables.
|
7
|
Challenge Pro Mode
|
Most likely "Pro Mode" - two syllables.
|
9
|
|
|
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3. Coolness.
EG, does this sound right: "I'm going to play _____ _____".
Name
|
How does it sound?
|
Score (higher is better)
|
Challenge World Quake
|
I'm going to play "World Quake" - sounds impressive.
|
8
|
Challenge World Arena
|
I'm going to play "World Arena" - sounds impressive.
|
8
|
Challenge World Project
|
I'm going to play "World Project" - sounds like school homework.
|
4
|
Challenge Mode
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I'm going to play Challenge Mode" - sounds like a challenge, but a little odd.
|
6
|
Challenge Players Mode
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I'm going to play "Players Mode" - sounds like something for guys in silk shirts with gold chains.
|
4
|
Challenge Arena
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I'm going to play "Challenge Arena" - sounds like a challenge, but a little odd.
|
6
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Challenge Tourney
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I'm going to play "Challenge Tourney" - sounds like a challenge, but a little odd.
|
6
|
Challenge Q3 Sports
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I'm going to play "Q3 Sports" - sounds impressive.
|
8
|
Challenge Quake 3 World
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I'm going to play "Quake 3 World" - sounds impressive.
|
8
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Challenge Pro Mode
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I'm going to play "Pro Mode" - sounds impressive.
|
8
|
|
|
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4. Utility of Acronym.
Is the acronym a good one?
Name
|
Is the acronym a good one?
|
Score (higher is better)
|
Challenge World Quake
|
CWQ - ok, nothing special.
|
5
|
Challenge World Arena
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CWA - ok, nothing special.
|
5
|
Challenge World Project
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CWP - ok, nothing special.
|
5
|
Challenge Mode
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CM - ok, nothing special.
|
5
|
Challenge Players Mode
|
CPM - not bad, continues with the "CPM" acronym
|
6
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Challenge Arena
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CA - bit too much like "Clan Arena"
|
4
|
Challenge Tourney
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CT - ok, nothing special.
|
5
|
Challenge Q3 Sports
|
Q3S - ok, nothing special.
|
5
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Challenge Quake 3 World
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Q3W - ok, nothing special.
|
5
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Challenge Pro Mode
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CPM - already has substantial "recognition value" built up.
|
7
|
|
|
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5. Number of Letters.
How many letters does the name have? Too many and it won't fit easily in logos and other art work. Too many and it also becomes "a bit of a mouthful".
Name
|
How many letters does the name have?
|
Score (higher is better)
|
Challenge World Quake
|
"World Quake" has 10 letters.
|
6
|
Challenge World Arena
|
"World Arena" has 10 letters.
|
6
|
Challenge World Project
|
"World Project" has 11 letters.
|
5
|
Challenge Mode
|
"Challenge Mode" has 13 letters.
|
4
|
Challenge Players Mode
|
"Players Mode" has 11 letters.
|
5
|
Challenge Arena
|
"Challenge Arena" has 14 letters.
|
4
|
Challenge Tourney
|
"Challenge Tourney" has 16 letters.
|
3
|
Challenge Q3 Sports
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"Q3 Sports" has 8 letters.
|
7
|
Challenge Quake 3 World
|
"Quake 3 World" has 11 letters.
|
5
|
Challenge Pro Mode
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"Pro Mode" has 7 letters.
|
8
|
|
|
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6. Positive / Negative Connotations.
Does the name have any positive or negative connotations?
Name
|
Are the connotations postive or negative?
|
Score (higher is better)
|
Challenge World Quake
|
"World Quake" has positive connotations - it's "Quake for the World".
|
8
|
Challenge World Arena
|
"World Arena" has positive connotations - it's an "Arena for the World".
|
8
|
Challenge World Project
|
"World Project" has neutral/ negative connotations. It could sound like a school project.
|
5
|
Challenge Mode
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"Challenge Mode" has neutral connotations. It depends on how you view "Challenge".
|
5
|
Challenge Players Mode
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"Players Mode" has positive connotations - it's a "Mode for the Players".
|
8
|
Challenge Arena
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"Challenge Arena" has neutral connotations. It depends on how you view "Challenge".
|
5
|
Challenge Tourney
|
"Challenge Tourney" has neutral connotations. It depends on how you view "Challenge".
|
5
|
Challenge Q3 Sports
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"Q3 Sports" has positive connotations - it's the "Sports" version of Q3.
|
8
|
Challenge Quake 3 World
|
"Quake 3 World" has positive connotations - it's "Quake 3 for the World".
|
8
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Challenge Pro Mode
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"Pro Mode" has positive and negative connotations. It's for the "pros" but it can also seem elitist.
|
4
|
|
|
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7. Cost to Change.
How much cost is involved in changing?
Name
|
Cost to change.
|
Score (higher is better)
|
Challenge World Quake
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge World Arena
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge World Project
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge Mode
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge Players Mode
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
2
|
Challenge Arena
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge Tourney
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge Q3 Sports
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge Quake 3 World
|
Requires new logos and art work, website redesign, and changes to the Mod art itself.
|
0
|
Challenge Pro Mode
|
Requires no work.
|
5
|
|
|
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Summary of Scores.
|
Fit
|
Ease
|
Coolness
|
Utility
|
Letters
|
Connotation
|
Cost
|
Total
|
CWQ
|
5
|
9
|
8
|
5
|
6
|
8
|
0
|
41
|
CWA
|
6
|
5
|
8
|
5
|
6
|
8
|
0
|
38
|
CWP
|
5
|
7
|
4
|
5
|
5
|
5
|
0
|
31
|
CM
|
5
|
7
|
6
|
5
|
4
|
5
|
0
|
32
|
CPM
|
4
|
7
|
4
|
6
|
5
|
8
|
0
|
36
|
CA
|
6
|
3
|
6
|
4
|
4
|
5
|
0
|
28
|
CT
|
8
|
5
|
6
|
5
|
3
|
5
|
0
|
32
|
Q3S
|
8
|
7
|
8
|
5
|
7
|
8
|
0
|
43
|
Q3W
|
5
|
7
|
8
|
5
|
5
|
8
|
0
|
38
|
CPM
|
9
|
9
|
8
|
7
|
8
|
4
|
5
|
50
|
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